Privacy Policy
Praxis Behavior — Last Updated: March 7, 2026
Please don’t send sensitive information
Our website is intended for general informational purposes. If you contact us (now or in the future via a contact form), please do not include sensitive personal information, including health information. If you need immediate help or are experiencing an emergency, call 911.
This Privacy Policy explains how Praxis Behavior (“Praxis Behavior,” “we,” “us,” or “our”) collects, uses, and shares information when you visit or use our website (the “Site”). By using the Site, you agree to the practices described in this Privacy Policy.
1. Information We Collect
A. Information you provide to us
You may choose to provide information to us by emailing us or by submitting information through the Site (for example, through a contact form if we add one). This may include:
- Name
- Email address
- Phone number
- Message content you choose to send
Do not submit sensitive information through the Site. This includes information about a child or any person’s health, diagnosis, treatment, insurance details, Social Security number, or other sensitive personal data. If we later add forms, those forms are intended for general inquiries only unless expressly stated otherwise.
B. Information collected automatically
When you use the Site, certain information may be collected automatically, such as:
- IP address
- Device type and browser type
- Pages viewed and approximate usage activity on the Site
- Referral source (e.g., how you found the Site)
C. Analytics
With your consent, we use Vercel Analytics, Vercel Speed Insights, and HubSpot tracking to understand how visitors use our Site, improve performance, and measure outreach. These tools may collect information such as pages visited, interactions, technical details (for example, browser type), and referral source. We do not use analytics to sell your personal information.
2. How We Use Information
We use information we collect to:
- Respond to inquiries and communicate with you
- Operate, maintain, and improve the Site
- Monitor and protect the security and integrity of the Site
- Comply with legal obligations and enforce our terms
3. How We Share Information
We may share information in limited circumstances, including:
- Service providers. With vendors who help us operate the Site (for example, hosting, analytics, and email providers). They are permitted to process information only for our purposes and subject to appropriate protections.
- Legal and safety. If required by law or if we believe disclosure is necessary to protect rights, safety, and security, or to respond to lawful requests.
- Business transfers. In connection with a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction.
We do not sell your personal information.
4. Children’s Privacy
The Site is intended for use by adults, including parents, legal guardians, and caregivers. We do not knowingly collect personal information directly from children under 13 through the Site. If you believe that a child has submitted personal information to us through the Site, please contact us so we can take appropriate steps to delete it.
5. Cookies and Similar Technologies
We use necessary technologies to operate the Site and optional analytics/marketing technologies (including HubSpot tracking and Vercel analytics tools) only after you make a consent choice through our cookie banner. You can change your selection anytime by clicking Cookie Preferences in the Site footer. You can also control cookies through your browser settings. If you disable some technologies, parts of the Site may not function as intended.
6. Data Security
We take reasonable administrative, technical, and physical measures to help protect information. However, no website or internet transmission is completely secure. We cannot guarantee absolute security.
7. Data Retention
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to inquiries, comply with legal obligations, resolve disputes, and enforce agreements.
8. Your Choices and Requests
You may request access to, correction of, or deletion of personal information you have provided to us by contacting us using the information below. We will respond consistent with applicable law and our legitimate business needs.
9. North Carolina Notice
This Privacy Policy is governed by the laws of the State of North Carolina, without regard to conflict-of-law rules. Any disputes relating to privacy or data use connected to the Site will be handled in accordance with North Carolina law, subject to any applicable federal requirements.
10. Third-Party Links
The Site may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy practices of any third-party website you visit.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top. Your continued use of the Site after changes become effective indicates your acceptance of the revised policy.
12. Contact Us
If you have questions or requests regarding this Privacy Policy, contact us:
Praxis Behavior
Email: info@praxisbehavior.com